A web site that does not have high positioning in the major search engines is not going to attract visitors. What good is a well developed, visually pleasing web site that does not get viewed?

WebSite Promotion, Search Engine Rankings, Search Engine Optimization and Web Site Design are critically linked. If a website is to be "picked-up" by search engines and found by people searching the Internet ... search engine protocols MUST be a part of the design.

The processes of web site design and development cannot be separated from the eventual process of submitting it to search engines.

"Search Engine Optimization",
is the effective utilization of search engines to draw traffic to a web site. Internet Search Engines collect information, organize and tag that information for future referencing (a process known as "Indexing"), and catalog that information into their respective "databases".

There are two ways information is obtained by search engines. The search engine can sort through submitted URL's and they can perform searches of the Internet.

Search Engines use automated software programs called "spiders" or "robots" that travel in and out of web pages, collecting blocks of information, individual words or phrases, and URL's from those pages.

The software that catalogs the information is known as the search engine's "Indexing" software. The extracted information is indexed and cataloged in the search engine's database.

All search engines have different standards for collecting and indexing information from web pages, standards that change frequently.

"Search Engine Optimization" is an ongoing process. Web site design must take into account the different sets of protocols for the major search engines.

The customization of a site for optimal search engine ranking is a process that continues throughout the life of a site.

For more about the services that A WebTech Master can provide to help your website achieve HIGH search engine rankings, see "WebSite Promotion".

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